The Evolution of NASCAR
It's no secret that NASCAR has a large and loyal audience. For Parlatone, our alliance with NASCAR affords us the unique advantage of being able to strategically position each client at NASCAR events where 100k-150k are in attendance, and 5.8 million TV viewers are watching each weekend.
From performing on the main-stage, to on-site music sales, radio PD hospitality, and strategic mass-market retail partner support, Parlatone has the infrastructure to position select clients to best capitalize on the NASCAR audience.
The team at Parlatone recognizes that for long-term success within NASCAR we need to deliver solid and measurable returns for each client. As a result, our marketing and promotion matrix has been tailor-made to best accommodate Label, Artist, and Third-Party Promotion clients, with single or multi-race market packages.