NASCAR and Country Music
It's no secret that NASCAR and Country Music share the same audience. For Parlatone, our alliance with NASCAR affords us the unique advantage of being able to strategically position each client at NASCAR events where 100k-150k are in attendance, and 5.8 million TV viewers are watching each weekend.
From performing on the main-stage, to on-site music sales, radio PD hospitality, and strategic mass-market retail partner support, Parlatone has the infrastructure to position select clients to best capitalize on the NASCAR audience.
The team at Parlatone recognizes that for long-term success within NASCAR we need to deliver solid and measurable returns for each client. As a result, our marketing and promotion matrix has been tailor-made to best accommodate Label, Artist, and Third-Party Promotion clients, with single or multi-race market packages.